First Friday Monterey

Monthly every 1st Friday from Jul 1 2022 to Dec 2 2022.

Experience the culture and flavors of Downtown Old Monterey at First Friday Monterey! Join us on the first Friday of every month, 5pm-8pm, on Alvarado Mall (Alvarado and Del Monte) and Custom House Plaza for a family-friendly event for all ages. Enjoy art, live music, food and drink specials, and outdoor games and activities.

Participating Businesses

Adventures by the Sea
210 Alvarado Street

Free bike tune-ups and basic repairs on-site for customers with extended hours to 8pm. Rent a surrey for 50% off the published activity price - perfect for families or groups of friends.

Crepes of Brittany
211 Alvarado Street

Savor the summer with Crepes of Brittany. Open for extended hours and featuring a live performance by local accordion player on the outside patio.

KRML 94.7 FM
The team from KRML will be broadcasting live at Peter B’s from 5pm to 8pm with plenty of swag and giveaways. Come meet the team from the only stand-alone, locally-owned radio station on the Monterey Bay.

Monterey Magic & Comedy Theatre
5 Custom House Plaza

Spin the wheel of magical prizes and enter to win free magic show tickets with a drawing on the hour, every hour.

MY Museum
Join the team from Monterey County Youth Museum (MY Museum) at their children’s craft table at Portola Hotel. MY Museum will also be selling tickets for the Concours d'Elegance Charity Drawing to win a brand new Mercedes Benz. Tickets are $100.

Peter B's Brewpub
2 Portola Plaza

Award-winning craft beer and Happy Hour until 8pm at Peter B’s. Outside, enjoy live music and outdoor games in the Beer Garden including Jenga, Cornhole, and more! Our featured artist tonight will be Suzy Adra, who will give a live painting demonstration and hold painting workshops once an hour ($25 per person).

Princess Monterey Whale Watching Tours
96 Fisherman's Wharf #1

Join Princess Monterey Whale Watching for a 90 minute Sip and Sea Sunset Cruise on the beautiful Monterey Bay. The cruise departs at 6:30pm. Beer, wine, and champagne as well as hot and cold beverages and snacks are available for purchase. General admission is $35. Use discount code "FirstFriday10" and receive $10 off per person. Reservations are recommended - call 831-372-2203.

Puma Road at Portola Plaza
281 Alvarado Street

Live music with vocalist and guitarist Samuel Cauthorn, 5pm-6pm, and local musical duo Songbird Meadow, 6pm-8pm.

Sovino Wine Bar & Merchant
241 Alvarado Street

Sip and savor a variety of wines with Happy Hour all night at Sovino.

Spa on the Plaza
201 Alvarado Street, Suite A

Relax at Spa on the Plaza with a 20-minute foot massage for $50. Foot massage includes complimentary champagne and strawberries.

Venture Gallery
260 Alvarado Street

Explore local artists at Venture Gallery. Watch as Carol Gray does a live painting demonstration and enjoy light refreshments while admiring the jewelry trunk show.

The event is sponsored by Portola Hotel & Spa. Interested in becoming a vendor or participating business on First Friday? Please e-mail Portola Hotel & Spa.

Event Details

Monthly 1st Fridays
Starts at:
Ends at:
Alvarado and Franklin
Monterey, CA 93940
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